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Streamlining EU Sales for Australasian Businesses: The Power of IOSS Partners

For Australasian companies setting their sights on the vast European market, navigating the complexities of VAT (Value Added Tax) can feel daunting. But fear not! The Import One-Stop Shop (IOSS) scheme offers a simplified solution, and partnering with an IOSS provider unlocks a range of benefits that boost both your bottom line and customer satisfaction.

IOSS: Simplifying VAT for B2C Sales

Traditionally, Australasian companies selling directly to EU consumers (B2C) would need to register for VAT in each country they exceed a sales threshold. This translates to a mountain of paperwork, multiple deadlines, and potential compliance headaches.

The IOSS scheme streamlines this process by allowing you to register for VAT in just one EU member state.  You then collect VAT at the point of sale and electronically declare and pay it to the relevant authorities through your IOSS partner. This simplifies administration and reduces the risk of errors.

VAT Clarification: Due at the Point of Sale

It's important to note a crucial change in EU VAT regulations. As of July 1st, 2021, the previous VAT exemption for low-value goods (under €22) has been eliminated.  This means VAT is now due at the point of sale for all goods imported into the EU, regardless of value.  Using an IOSS partner ensures this VAT is collected upfront, creating a seamless customer experience.

Benefits of Partnering with an IOSS Provider

Here's how partnering with an IOSS provider empowers your Australian business:

  1. Faster Customs Clearance & improved customer satisfaction: With VAT pre-collected, goods breeze through customs, leading to faster delivery times and happier customers.

  2. Improved Cash Flow: By collecting VAT upfront, you avoid delays and potential cash flow issues associated with customers paying VAT upon delivery.Reduced Administrative Burden: IOSS partners handle the VAT registration process, calculations, reporting, and payments, freeing you to focus on core business activities.

  3. Enhanced Compliance: IOSS partners ensure your business is compliant with EU VAT regulations, minimising the risk of penalties and audits.

  4. Transparent Pricing for Customers: By including VAT in the advertised price, customers know the exact cost upfront, avoiding surprise fees at checkout and fostering trust.

The Impact of Not Using an IOSS Partner

While IOSS offers significant advantages, neglecting to use it can negatively impact your customer service:

  • Unforeseen Costs for your Customers: Customers may be surprised by additional VAT charges upon delivery, leading to frustration and potentially abandoned carts.

  • Delayed Deliveries: Goods held up at customs due to unpaid VAT can lead to longer delivery times, impacting customer satisfaction.

  • Negative Brand Perception: Customers may associate your brand with a complex and frustrating buying experience.



Partnering with an IOSS provider is a win-win for Australasian businesses expanding into the EU. It simplifies VAT compliance, improves cash flow, and fosters a smooth customer experience by ensuring transparent pricing and faster deliveries. By focusing on a streamlined sales process, you can free up resources and dedicate your energy to building a loyal customer base in the lucrative European market.

For more information and an obligation free review of your IOSS requirements

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